Cashless Society and Consumer Purchasing Decisions in the Digital Era: JEL Classification: D12, G21, O33, L81, E42

Muh. Zahry; Hasriani TN

doi:10.37899/mjde.v3i3.403

Authors

Muh. Zahry Sekolah Tinggi Ilmu Ekonomi Amkop Makassar (STIE AMKOP Makassar), Makassar, South Sulawesi, Indonesia
Hasriani TN Sekolah Tinggi Ilmu Ekonomi Amkop Makassar (STIE AMKOP Makassar), Makassar, South Sulawesi, Indonesia

DOI:

https://doi.org/10.37899/mjde.v3i3.403

Keywords:

Cashless Society, Consumer Purchasing Decisions, Digital Economy, Digital Payment, Financial Technology

Abstract

The rapid expansion of digital payment technologies has accelerated the development of a cashless society and transformed consumer purchasing behavior. This study aims to examine the influence of technology adoption on consumer purchasing decisions within the context of the digital economy. A quantitative research design was employed using a cross-sectional survey of active digital payment users. The collected data were analyzed using Structural Equation Modeling to evaluate both the measurement model and the structural relationships among the research variables. The findings reveal that technology adoption exerts a significant positive influence on consumer purchasing decisions, suggesting that the increasing use of digital payment technologies enhances transaction convenience, efficiency, and consumer confidence. The proposed model also demonstrates satisfactory reliability, validity, and predictive capability, indicating its suitability for explaining purchasing behavior in a cashless environment. The study contributes to the understanding of digital consumer behavior by extending the discussion beyond technology acceptance toward the behavioral consequences of continuous engagement with digital payment ecosystems. The findings also provide practical insights for policymakers, financial institutions, digital payment providers, and business organizations in promoting sustainable digital payment adoption and improving consumer purchasing experiences.

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